Month: October 2020

Ethical Mezcal Tourism in Oaxaca, Mexico: Towards an Understanding

The second decade of this century has borne witness to the birth of a new and directed form of Mexican travel; mezcal tourism. Spirits aficionados, entrepreneurs, photographers and documentary film makers, and students of the…

What Is Yelp and How Should I Use It?

Location Based Services or LBS platforms like Yelp, FourSquare, GoWalla and Facebook Places are all the rage with marketers these days. Between social media, mobile and local there is a lot of potential for savvy…

Mom and Pop Home Improvement Verses Big Box Stores

Ever since the first English settlements in Jamestown in 1607, entrepreneurs were using their home improvement skills to help build a better life. These specialized skills will always be needed, no matter how they are…

Customer Retention for Small Businesses

Loyal customers help business thrive! According to a study by the global business consulting firm, Bain and Company,”a 5 percent increase in customer retention can increase a company’s profitability by 75 percent!” In addition, loyal…

How to Play Indoor Mini Golf – The Beginners Guide

Indoor Mini Golf Indoor mini golf or Putt putt, the name the game is famously known by is a small sibling of the world-renowned game, golf. Miniature golf uses a smaller version of a golf…

The Presence of Sodium Hydroxide in Some Household Products

The chemical is known to be one of the strongest bases in the realm of chemistry. While the chemical sodium hydroxide is best seen in industrial plants or chemical laboratories, it is incorporated in so…

Floor Decals Under the Feet and You’re 6-Feet Apart

The term ‘social distancing’ was unknown to most of us even a few months back. But, now it has become an inevitable part of life. As the lockdown is relaxed after months, businesses are reopening.…

Google+ Local Fuses Social and Search

Google is constantly make new changes to its products and service platforms. On May 30th, 2012, the search engine giant scrapped its Google Places pages for what are now called Google+ Local pages. This change…

Important Considerations Before Buying a Puppy

You have always wanted a dog. Perhaps you have retired and fancy taking long walks with your new best pal. Or perhaps the kinds have been pestering you to get a puppy and you have…

4 Content Marketing Mistakes Made by Coaches, Consultants, Solopreneurs & Small Businesses

1. You Give Up Too Soon Content marketing is a marathon, not a sprint. It’s a long game. You can’t post 3 articles on your blog then whine about how nobody is reading your stuff……