Shop Small, Eat Big: How Buying Local Food Boosts the Economy


In recent years, there has been a growing movement towards buying local, whether it be produce, meats, or other food products. This movement, known as “Shop Small, Eat Big,” emphasizes the importance of supporting local farmers, producers, and businesses, and how doing so can have a positive impact on the economy.

When you buy local food, you are not only supporting small businesses and family farms, but you are also contributing to the local economy. A study conducted by the New Economics Foundation found that for every dollar spent at a local business, 45 cents is reinvested into the local economy, compared to only 15 cents for every dollar spent at a chain store.

Buying local food also helps to create jobs in the community. In a report by the Farmers Market Coalition, it was found that for every $1 million in sales at a farmers market, 13.6 jobs are created, compared to only 3.9 jobs created for the same amount of sales at a supermarket.

Additionally, buying local food helps to reduce the carbon footprint of food production and transportation. By purchasing food that is grown or produced locally, you are supporting sustainable agricultural practices and reducing the amount of greenhouse gas emissions that are generated from long-distance transportation.

Furthermore, buying local food can lead to fresher and higher quality products. Local farmers and producers often take pride in their work and are committed to delivering the best products to their customers. By buying directly from the source, you can have confidence in the quality and freshness of the food you are consuming.

There are many ways in which you can support the “Shop Small, Eat Big” movement in your community. One of the easiest ways is to shop at your local farmers market or farm stand. Not only will you be able to purchase fresh, seasonal produce, but you will also be supporting local farmers and businesses.

Another way to support the movement is to dine at restaurants that source their ingredients locally. Many restaurants now proudly display on their menus where their ingredients are sourced from, so you can make informed choices about where you eat.

Overall, buying local food is not only beneficial for the economy, but it also supports sustainable agriculture, promotes job creation, and results in fresher and higher quality products. So next time you go grocery shopping or out to eat, consider choosing local and supporting the “Shop Small, Eat Big” movement.