In recent years, there has been a growing movement supporting small businesses and encouraging consumers to shop locally. The Shop Small campaign, championed by American Express, is just one example of this trend. But why is buying local so important, and how does it make a big difference in our communities?

When you choose to shop at locally-owned businesses, you are not only supporting the dreams and livelihoods of entrepreneurs in your own community, but you are also investing in the local economy. According to the Small Business Administration, small businesses account for 99.9% of all U.S. businesses, and they create nearly two-thirds of net new jobs in the country. By choosing to support these small businesses, you are helping to create and sustain job opportunities for your neighbors and friends.

Additionally, when you shop at local stores, more of your money stays in the community. Studies have shown that for every $100 spent at a local business, $68 stays in the local economy, compared to only $43 when spent at a national chain. This means that supporting local businesses helps to build up the local economy and strengthen the overall community.

Not only does buying local benefit the economy, but it also has positive environmental impacts. When you shop at local businesses, you are reducing the need for long-distance transportation of goods, which can help to reduce carbon emissions and lower your own carbon footprint. Additionally, supporting local farmers and producers can help to preserve green spaces and farmland, as well as promote sustainable agriculture practices.

But perhaps the most compelling reason to shop small is the sense of connection and community that it fosters. When you shop at local businesses, you are building relationships with the owners and employees, and you are supporting businesses that give back to the community in numerous ways. Local businesses often sponsor community events, support local charities, and contribute to the overall vibrancy and character of a town or neighborhood.

So next time you need to make a purchase, consider supporting a local business. Whether it’s buying produce from a farmer’s market, shopping at a boutique on Main Street, or dining at a locally-owned restaurant, your choice to shop small can make a big difference in your community. By supporting small businesses, you are not only investing in the local economy and environment, but you are also nurturing the sense of community and connection that makes your town or neighborhood unique and special. Shop small, make a big difference – it’s a win-win for everyone.