We have all seen the news stories involving something happening at a local small business. Every news bulletin needs a “fluffy animal” story at the end and they all look hard to find one. Most…
There is a disconnect between the market rally indicating the economy may soon recover and small businesses who continue to face a challenging environment. First, you must keep the market rally in historical perspective and…
We were moving right along with a thriving economy and then it happened… Covid 19. Everything came to a screeching halt as we processed what we were experiencing and how we going to react. We…
Social media has become an integral part of our day-to-day lives. Businesses of all size and shapes have started making the most of available mediums. Today we will try to anatomize tips on social media…
Are you searching for local business online marketing tips? You’re in luck. In the business world, your exposure means everything. It’s actually a pretty simple concept to understand. The more people that are aware of…
“Search engine marketing” can be a very intimidating term for local business owners. This intimidating term refers to the work you do to position your website so it is found at the top of search…
Gone the days when people go to Yellow Pages to find local businesses. Today people want efficient and quick ways to get information. Considering the accessibility, ease of use and relevance of content most of…
In my last article we looked at the 8 Signs Your Company Can’t Change Direction. Now that you know what they are, let’s look at the opposite view on how to change direction. Changes of…
One thing that helps any Inventor with a product is media exposure. The trick is getting the media interested in you and your product. The right exposure can have a two-fold success. The first is…
When you connect to the Internet, you might connect through a regular modem (dial-up), through a local-area network (LAN) connection in your office, through a cable modem (Cable Internet) or through a Digital Subscriber Line…