Do you have a blog for your small business? If so, great – keep your blog updated with fresh and quality content. If you don’t, here are 5 benefits of having a blog for your business.

1. You can communicate with your clients and/or potential clients. By blogging regularly, you can develop relationships with people who read your blog. You can interact with people, and through frequent interaction, you may also begin to build trust with your readers.

2. You can position yourself as an expert in your industry. If you are able to provide you readers with educational content that they were not aware of previously, you can position yourself as an authority in your field.

3. Blogging is inexpensive. Instead of spending thousands of dollars on a website, you can actually set up a blog for free. An example of a free platform is Blogger.com.

4. You can answer frequently asked questions. If you get many of the same questions over and over again, you can answer these questions on your blog. This way, people can just refer to your blog if they have questions that are common.

5. You can brand yourself to a much wider audience. By having an online presence through your blog, your business is exposed to (literally) a global audience – as opposed to only the people who walk into your business.

As you can see, blogging can be extremely beneficial in helping to grow your business. If you don’t have a blog yet, definitely consider creating one.

Source by Justin Hong