At the end of June 2003, I chose to leave a very secure job in banking to start over as an executive coach. Although I’d been in business for myself prior to joining the bank,…
Our businesses also differ in terms of interface with clients. If you do “business to business” transactions, the number of people you interact with on a daily basis may differ from someone whose business relies…
I assume that most people have a business website for the purpose of getting more customers to it. Most business websites fail miserably in that goal. The lack of a clear business marketing online strategy…
Since my first car was a Ford Pinto, I have always been interested in the Ford Pinto explosions that were caused by a defective gas tank design provides an interesting case study into approaches to…
Almost certainly one of the most well-known search engines being utilized by people on the web is Google. This is because Google utilizes a fast method of discovering issues folks are looking for around the…
Finding local customers is not an easy thing especially for all those small businesses that are having negligible web presence. They need to follow local SEO optimization in order to spread their brand awareness more…
In today’s tough times, most are hard-pressed in making ends meet even if they’re currently employed with regular source of income. For some, a job is no longer an option and would rather venture into…
I have a confession to make. I broke a rule of Copywriting for Direct Marketing. In fact I didn’t even realise I broke a rule until I got my copy back from my very first…
Nobody can deny the importance and contribution of conference venues in the success of any event. No doubt, venue plays a vital part in any kind of event. Whether it is birthday party or wedding…
These days, as commercial wine prices creep upwards, many savvy wine drinkers are turning to a provincially- (or state-) licensed facility where they can “make” their wine. By so-doing, these wine lover’s save money, enjoy…