Impact of Branding on the Marketing Mix
The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers to identify with your brand and associate it with a product is a powerful tool…
Tag: Mix
The Importance of Public Relations As Part of Your Marketing Mix
What is the importance of public relations? Most small businesses do not invest in public relations (PR); however as a small business owner, you need to commit to a PR program for your business growth.…
Marketing Mix – Top 4 Promotion Mix Tactics
Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition of your product and gaining acceptance…
Marketing Mix – 4 Pricing Strategy Alternatives
Pricing is an important part of your marketing mix strategies. Pricing can help or hinder your product or service sales. Given that your product is good quality, that it has the features and benefits that…