What Small Businesses Should Do to Have an Online Presence
Small businesses nowadays should have an online presence. Having an online presence gives opportunity to businesses, especially to small business owners to target other markets that local advertisements will not be able to reach.
What are the things small business owners should do?
1. Create a website.
Website is a necessity nowadays especially for small businesses. A lot of people are using now the internet to search for information. When they want to see any product review may it be a new gadget, software, a laptop and even movies and restaurant review they search in the internet.
It will be quite frustrating though to find a good review and there’s no company website to go through. Especially if you are a restaurant, hotel or resort, people need to see your products and services in your website. It is a plus if you have a location map and contact information they can use.
Creating and maintaining a website nowadays is cheaper than five years ago. You can use WordPress platform for your website so that maintaining it will be easier. There are lot of free themes you can choose from and free plugins you can use to enhance the functionality of your website even better. What you just need is an account in WordPress.org, web host provider that is available for $4-$6 per month and a domain name for $11-$17 per year.
2. Register in Facebook
If you do not have an account yet in Facebook you are surely missing a lot. You can generate leads in Facebook. People are also using this to sell products and services. You can connect your Facebook in your website. You can also create a Facebook page and install a Like Button in your website. There is a also a plugin available in WordPress where it will auto post a status in your Facebook account whenever you create a new post in your WordPress blog.
3. Register in Twitter
Like Facebook, Twitter is also another social media site you should register with. If you are running out of ideas what to tweet no worry as you can connect your Facebook and Twitter account. You can also connect this in your WordPress blog using the same plugin you use for your Facebook account.
There are so many things to do but these three items above are the most important things to do. Start today creating these essential things today!