Every single year around the first week of February, the entire American football-watching world comes together to watch the one game that seems to matter the most. Along with the meeting of the minds are the usual staples: chips, dip, meat and cheese products, and… craft beer?

Oddly enough, even though ‘The Big Game’ is filled with commercials touting the greatness of some of the most recognizable beers on the planet, the craft beer explosion is sweeping the nation in a way that has put the big beer players on notice. What once seemed like a little hobby that made some local noise is now a full-fledged movement with little to indicate a slow-down.

If you’re a beer drinker, you’re probably partial to a particular brand. Maybe it has a nostalgic quality to it, or maybe it just happens to be what’s cold most often in your fridge. Either way, you’re pretty much a one-brand kind of person. What could be so great about craft beer? Is it worth checking out?

Here are a few of the key reasons why craft beer is starting to make a case for itself in the cooler section near you:

Growing Market Share – Nearly every year has shown a significant increase in the profitability of craft beer in the United States. With increases hitting double-digits, it’s no surprise that a rookie brewer would want to strike while the iron is hot in the adult beverage market.

There’s A Beer for All Seasons – If you drink the usual beers, the taste is dependable at any given point throughout the year and in any location you drink it. Craft beers are unique in that they are made to work with the flavors of the season. For example, summer may be a shandy kind of season while fall may call for more barrel-aged fruit fermentation.

Celebrates Entrepreneurial Spirit – If there is one thing that we celebrate in this country, it’s when the little guy with the big heart goes for it. Craft beer brewers are ‘the little guy’, doing their best to hang with the largest beer producers in the world. They work hard, pour their entire lives into making something they’re proud of, and if they make an honest buck out of it all, that’s something to hang their hat on.

The craft beer movement is more than just a bunch of hipster dudes with beards who like making beer at home. It’s about celebrating the things that make us love being our own boss, finding a sense of financial peace for our family, and enjoying a good beer no matter what time of year it may be. It’s about seeing what is out there beyond the high-dollar commercial ads & flashy marketing. Craft beer is a celebration of the old world & its simple ways while also embracing the excitement of experimentation for a new world of flavor. So, as you sip on your same-old beer, it might be time to rethink what refreshment is all about. Your taste buds will thank you.

Source by Morris Raymond