SEO has always been the choice of every business in order to get organic and cost effective searches for their brand or service. It is the most preferred service that is suggested by every digital marketing company to its client as it promises the maximum benefit. Those well acquainted with SEO would know the importance of local SEO and how it is useful for practically every business, big and small.

What is different about local SEO is that it targets the people in the area where your business is established, which makes it a very potent tool for those brands who want to rope in the local crowd and increase visibility for their business.

Google, the top search engine on the internet has always supported new companies by providing a lot of free tools such as keyword planner, webmaster tools and more. These tools play a very important part in helping these small businesses in increasing visibility. Recent trends have shown that Google focuses a lot on searches based on demographic and wants to give people what they are really looking for, narrowed down to the point. This is a game changer for small business who can thrive if they manage to become visible to the right audience.

The biggest proof of the above is the “Pigeon Update”. Launched in 2014 this algorithm provides more useful, relevant and accurate local search results. Its main function is to provide more preference to local search optimization and equip users with more relevant search results.

This doesn’t mean anything unfavorable for big businesses as they have already created a niche for themselves in the market and amongst their customers. Google ranking has always been about a brand’s history and authority and that will not be changing anytime soon.

The growth of mobile, Smartphone and tab users has contributed a lot to the growing popularity of local SEO. Gone are the time when people stayed fixed at one spot typing into their PC’S and searching for stuff using the right keywords. These days everyone on the go generally dig out their Smartphone and type or speak into it what they are searching for, they want immediate result and hence the need for a local service provider arises.

Local SEO is not difficult and there are various avenues that can be used to further promote your business. Lot of creatives avenues can be utilised in order to make your business go viral using Local SEO

Source by Shabana Gandhi