Business Cards for Brand Recall
Business cards say a lot. You might not agree. You might even challenge the statement altogether, but the presence or absence of a visiting card goes a long way in enhancing or compromising the image of your business. That’s not to say a great card is sure to get you great business. Or a business without it will not do well at all. However, as a businessman, you know that in a competitive world, it’s as much about the package as it is about the product. An intelligently designed calling card that reflects your business’ value proposition is a great way of grabbing eyeballs, and maybe a chuckle too.
Let’s be honest, if you own a personal business or even a small, local business, what’s the one most important thing you need? Customers! A one-man business, for instance, treats almost everyone he meets as a potential customer. Building contacts and networking form an essential part, almost the core of all local and personal businesses. A great business card is an important part of making a great first impression. It’s not just a bit of paper with your information, it a symbol, a reflection of what you think your business is about.
Picture this: You’re a freelance gardener of sorts and you take on all varieties of gardening projects: from plumbing the backyard, to full-fledged landscaping. You meet someone, maybe at the supermarket or at the gym and get talking about your work. This person seems interested in your services and asks for a number. You give him your mobile number, he keeps it, and then, that’s about it. You’re just another name in his phonebook, one he’ll probably forget the next morning. Worse part – when he actually wants to remodel his garden, he won’t even know where to look for your name in his book!
Now imagine when he asks you for a number – you whip out your business card. It’s got a great design, your home and mobile numbers, address and email. This person is impressed. All of a sudden, you’re a professional – someone who’s serious about what he does. Maybe he likes the card, maybe he chuckles about the catchy slogan. Now, your card is going to go with the other business cards. Your name now has an identity to go with it. When he wants to remodel his garden, he’s going to remember your card, or look through his stack and find ‘Matt Hannigan – Gardening Services’. And that, is the difference a business card makes.
Yet, a sloppy card is worse than no card. And as a single business owner, you probably don’t have the time or patience to meet with a designer and explain to him exactly what you want, then worry about how you want it printed. There’s also the ‘his card looks better than mine’ syndrome that can be quite annoying. But none of that now. You can now choose from an exhaustive collection of designs, styles, paper type and get just the kind of card you want, without a fuss. Online business card printers offer you the convenience of selecting a professional design that perfectly fits your business, and printing it in any style you want in a matter of clicks, and at extremely affordable prizes. With eye-catching designs for every business style, and budgets that suit every type of business, it’s time you put your best foot forward, with your business card.