Tag: Brand

Three Keys to Developing a Personal Brand

The internet has sparked a trend called ‘Personal Branding’. Branding identifies and differentiates you, your business, and your products and services so you stand out from the crowd, get noticed – and get hired. Personal…

Business Cards for Brand Recall

Business cards say a lot. You might not agree. You might even challenge the statement altogether, but the presence or absence of a visiting card goes a long way in enhancing or compromising the image…

Protect Your Brand Before It’s Too Late

Establishing a brand name is pivotal to enterprise fulfillment. Protecting that logo is equally critical. Yet many small corporations forget about an essential first step in securing their brand: Trademark. A trademark is any specific…

9 Ways to Brand Your Small Business

Essentially, a brand is how your audience and customers think of your business and what it represents to them. It’s a feeling more than a logo or name. Knowing this means you need to really…

Is Your Business Brand Identity Memorable Enough?

5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does…

Customer Retention Strategies for Your Brand

As the economic climate continues to put strain on businesses big and small, retaining current customers becomes even more vital to the health and growth of these companies. Here are four essential ways that you…

The Importance of Brand Messaging for a Successful Website Redesign

I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s…

Branding and Logo Design – Analyzing the New Ottawa REDBLACKS Brand

The addition of the new Ottawa franchise in the CFL is reason to celebrate for most Canadian football fans, but the announcement of the new team name and logo has been met with some controversy.…

Things to Consider Before Getting Your Company’s Logo Designed by a Brand Design Agency

Do you remember, in childhood we used to play a game of identifying the name of the company or company trademarks just by having a look at their logos? It was really a fun game…

It Is Best to Buy Sporting Goods That Are Brand New?

Many people are going through hard times financially and are making the decision to buy sporting goods second-hand. While this can save you a lot of money on the overall cost to play the sport,…