Impact of Branding on the Marketing Mix
The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers to identify with your brand and associate it with a product is a powerful tool…
Tag: Branding
Business Cards – The Importance of Good Design and Business Branding
Business cards remain an important part of our business lives, despite the digital revolution. Sure we can exchange details on our Blackberrys or iPhones, but a card represents more than just our contact details. Business…
Beyond Branding
Small businesses owners today are aware of the importance of carving an image in the minds of their prospective clients. They realize the effect of a catchy business name, a distinctive logo and the perfect…
Celebrity Branding – Capitalizing on A Star’s Popularity
One of the commonly viewed advertisements today is called Celebrity Branding advertising. We see popular and talented artists endorsing different products in television shows, programs, special events and commercials. Branded clothes, perfumes, make-up, sports gear,…
Branding and Logo Design – Analyzing the New Ottawa REDBLACKS Brand
The addition of the new Ottawa franchise in the CFL is reason to celebrate for most Canadian football fans, but the announcement of the new team name and logo has been met with some controversy.…