6 Digital Marketing Tips for Marketers in 2020
If you are looking for some digital marketing tips, you are on the right page. In this article, we are going to discuss 6 of the most effective online marketing tips and tricks. With these…
Tag: Marketing
Tales From the Online Marketing Crypt 8 – The Inconvenient Side Effect of the Shop Local Movement
What Local B2C Businesses Need to Focus on to Stay Open Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that…
Marketing Crypt Tales: Are You Just Earning the Badge?
How Will COVID-19 Impact Holiday Shopping? COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they…
Small Company Marketing – Strategy Beats Tactical Executions Every Time
The brilliant Chinese military strategist, Sun Tzu (544 – 496 BC), said two things that have always resonated with me: “Every battle is won before it is fought”, and “Tactics without strategy is the noise…
Email Marketing and Its Importance to Online Business
Giving away flyers and hiring a mascot that dances with a big arrow pointing to a certain store or something is now a thing to nothing when it comes to boosting your marketing strategy. While…
The Importance Of Internet Marketing
For today’s business owners the shape of commerce has changed. No longer is the success of our businesses completely reliant on world-of-mouth and persuasive print advertising. Today’s savvy entrepreneurs understand that in order to be…
The Importance of Public Relations As Part of Your Marketing Mix
What is the importance of public relations? Most small businesses do not invest in public relations (PR); however as a small business owner, you need to commit to a PR program for your business growth.…
Marketing a Category Leader
The goal of any branding project is for the brand to become the leader in its category. The category leader could be defined in many ways (number one brand in terms of quality, customer service,…
High Ticket Affiliate Marketing
I started learning about affiliate marketing several years ago. I had bought a digital product in the form of an eBook from eBay. It seemed like a good business model straight away since the sales…
Marketing Mix – Top 4 Promotion Mix Tactics
Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition of your product and gaining acceptance…