Tag: Marketing

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Small Businesses , , , , , , , , , ,

What Small Business Owners Can Learn From the Genius Marketing of the Olympics

The next time a small business owner asks you for an advertising tip that is guaranteed to work, tell them to follow the strategy used to promote Olympic games. That’s right. Olympic games. There is…
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Used Products , , , , , , , ,

Marketing Mix – 4 Pricing Strategy Alternatives

Pricing is an important part of your marketing mix strategies. Pricing can help or hinder your product or service sales. Given that your product is good quality, that it has the features and benefits that…
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Local Business , , , , , , ,

Digital Marketing Planning Process For Beginners

This article centres around formulating a digital marketing strategy and implementing a digital marketing plan for a business. In this digital age, businesses cannot afford not to have a digital marketing plan has technology is…
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Small Businesses , , , , , , , ,

The Best Marketing Advice for Small Business Owners

Last month, I had the pleasure of participating in a Marketing Panel for NAWBO (the National Association of Women Business Owners). It was great to connect with so many business owners who are working hard…
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Used Products , , , , , , ,

YouTube – A Powerhouse in Web 2.0 Marketing

YouTube is video sharing website where you can upload videos on just about any thing and share it with the entire world. YouTube is so big that even the news can pick your videos because…
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Small Businesses , , , , , , , ,

New Ideas For Small Business Holiday Marketing

2 seconds after Halloween it seems that all the retail stores put up their Christmas decorations – trying to capture as much of the Holiday market as possible. Typical ways that retail stores use to…
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Small Businesses , , , , , , , , ,

Why A Small Business Uses Promotional Gifts As A Marketing Tool

Marketing is very important for a small business but it requires a huge cost that can be difficult to bear for a small business or a startup. The easiest way to promote your brand is…
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Local Business , , , , , , , , ,

Is Social Media Marketing Helping Your Offline Business – Or Killing It?

Offline businesses the world over are embracing social media marketing as an important part of marketing offline businesses online. Done right, social media and social networking can create a huge jump in foot-falls and bottom-line…
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Small Businesses , , , , , , , , ,

No Marketing ROI in Your Small Business? Here’s How to Fix It

If you are a small business owner, you know how hard it’s to manage all aspects of your business. Marketing is the backbone of any business as far as growth is concerned. Unlike large companies,…
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Small Businesses , , , , , , , , ,

Choosing Small Business Web Marketing Strategies

My small business Web marketing strategies is to keep it simple. Simple to me is: focused, scalable, systematic and teachable, can be leveraged, and is easily measurable. Of course, it must be effective as well.…
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