Tag: Psychology

Spying, Security and the Psychology of Secrets

[ad_1] A Fortune 100 director willingly passes confidential board room chatter to the press; a CEO slips into using any means available to plug the leak; private eyes are seduced from keyhole peeking into alleged…

Influence the Psychology of Persuasion by Robert B Cialdini, PhD

[ad_1] “Influence: The Psychology of Persuasion” was written because the author believed that there is a psychology of compliance. In the introduction Robert Cialdinistates; “I can admit it freely now. All my life I’ve been…

The Psychology of Advertising

[ad_1] On why it is important to understand mass psychology and the psychological processes of cognition for any successful advertising endeavor… Advertising has been a form of glorifying or gaining publicity for goods and merchandise…