Tag: Psychology

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Spying, Security and the Psychology of Secrets

A Fortune 100 director willingly passes confidential board room chatter to the press; a CEO slips into using any means available to plug the leak; private eyes are seduced from keyhole peeking into alleged criminal…
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Influence the Psychology of Persuasion by Robert B Cialdini, PhD

“Influence: The Psychology of Persuasion” was written because the author believed that there is a psychology of compliance. In the introduction Robert Cialdinistates; “I can admit it freely now. All my life I’ve been a…
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The Psychology of Advertising

On why it is important to understand mass psychology and the psychological processes of cognition for any successful advertising endeavor… Advertising has been a form of glorifying or gaining publicity for goods and merchandise since…
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