Crystal City Framing is a successful small business in an area just outside of Washington, DC in the United States. Paul and his assistant, Joe, have a loyal client base. Even though there has been…
You don’t have to have an online sales or service business to be listed on the internet. The use of internet marketing is very important to the growth a local business. Many of your local…
Measuring your business performance from the customer perspective is a must for any business, regardless of its size. It will pay small business owners to become intimately familiar with the Key Performance Indicators used to…
As the economic climate continues to put strain on businesses big and small, retaining current customers becomes even more vital to the health and growth of these companies. Here are four essential ways that you…
Customer Service can make or break a small, online business. I have been running my own online business selling handmade antler jewelry for almost three years now and this is something I have seen time…
Many who start a dollar store are looking for strategies to differentiate their store from the rest of the crowd while adding to their profits. They examine adding shelf pulls, closeouts, and even customer return…
Most digital marketers agree that the rates of refund requests for digital products have now reached epidemic proportions. For most Marketers, there are few things as deflating as refund requests just a few days after…
Value in one’s product or service should be and almost always is defined on customers’ terms. It is a matter of perception. If your product or service is perceived by the customer as having value…
Loyal customers help business thrive! According to a study by the global business consulting firm, Bain and Company,”a 5 percent increase in customer retention can increase a company’s profitability by 75 percent!” In addition, loyal…